Who’s that co-starring in a new multi-media campaign for Citi’s “Private Pass” program? None other than the iconic, gone-now-50-years, blonde bombshell Marilyn Monroe.
Boy, talk about a strong brand. The image Monroe cultivated in her mere 36 years is as captivating (and controversial) as ever. Most recently, questions about whether or not a photo library could license the use of her images brought Monroe’s name back into court. The verdict: in favor of the photo library. The reason: because of where she died! That story: http://newsandinsight.thomsonreuters.com/Legal/News/2012/08_-_August/Photo_library_can_license_Marilyn_Monroe_images__court/
Imagine what she could have done with social media…
~@AdvertGirl
