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An Open Letter to Mitsubishi

Dear Mitsubishi Motors,

You and I go way back. My first car was built by you, and we had a lot of fun together. The day I sold it was the definition of mixed emotions.

And now, here we are, almost 15 years later, and where are you? Where is attention-getting advertising that captures your core values and makes me hear about you in a way that makes me want to come back to you? You may not be big like Toyota or have the sterling reputation of Honda, but you are unique, and a little edgy, especially among Japanese brands, and you need an agency that understands you.

It wasn’t that long ago you had three sports cars and unlimited potential in your lineup. Let’s bring that feeling back. It’s not to late. Because in the end, it’s not the bean counters who will save you, but the designer that fights for that extra curve in the bodywork, and yes, the art director from New Jersey that still fondly remembers his first car.

~ Mike D’Ambrosio, Former Mitsubishi Owner, The S3 Agency

Editor’s note: My first new car was a metallic raspberry Eclipse with manual trans. Just the thought of it makes me smile…


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