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British Airways Elevates Billboard Advetising #LookUp

This Billboard will Actually Point at Planes Flying Overhead!

British Airways recently started a pretty fun campaign called “Magic of Flying.” Part of the campaign places interactive billboards around London.  Using GPS and flight tracking information, these billboards literally point out planes as they pass overhead, displaying the name of the flight and where it’s headed, as well as footage of children pointing at the flight. Take a look at the billboard in action:

British Airways aims to replace travelers’ thoughts of security, bag checks, and cramped spaces with the awe and wonder of flying from a child’s perspective. So the next time you see a plane flying overhead, remember to #LookUp.

~ Walid Elshahed, Web Designer, The S3 Agency


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