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Does Sex Sell…for PETA?

Ready, Set, Go! Meatless, that is…

Hey it’s the New Year and we’re all trying ways to get healthier. Some people think giving up meat is one way to lose weight. But according to PETA’s racy new ad, there’s another big reason you may want to consider the vegan route.

The commercial certainly provides an unexpected way to highlight the benefits of the PETA lifestyle. But I can’t help but wonder: if they replaced Fidel Castro with a cow head, would this have been funnier?

~ Stefanie Fernandez, Account Supervisor, The S3 Agency


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