Elf on the Shelf to Terrorize New York, Er, Fly in the Macy’s Parade

Yes! Your holiday dreams are about to come true! Joining the likes of pop culture icons such as Snoopy, Garfield and Spiderman is that creepy Christmas Voyeur we willingly welcome into our homes. I’m talking about the Elf on the Shelf, and I will admit – I have one. The mini man will be gigantic, floating above Manhattan in the 86th annual Macy’s Thanksgiving Day Parade. I believe this is what the elf will be doing Thanksgiving night:

The little elf really is a marketing titan.

~ @AdvertGirl

News release here.

CONNECT WITH S3

Chronicle Heritage: Creating a Winning Brand

7 “POW!”erful Marketing Lessons from Deadpool & Wolverine