Apparently chocolate milk drinking has been on the decline since some schools stopped serving it to kids. How to reverse that sales trend? Advertise to those who did have chocolate in school – aka, adults – as a post-workout treat. The new ad calls chocolate milk “My After,” positioning it as the treat you’ve earned after your workout. I guess that’s more appealing than a campaign featuring brown milk moustaches…
For more details and to see the commercial, click here.
~ Denise Blasevick, @AdvertGirl
