The Giants beat the Patriots in the last minute of the game, clinching the Super Bowl Rematch. The game was great, and some of the ads were too. Rather than evaluate each, let’s talk about the one that got the most positive chatter on Twitter (as far as I could see): Bud Light’s “Here Weego” ad. The commercial was clever, endearing, entertaining…and then all of a sudden Bud Light brought it with a shout out for rescue dogs:
Bam! That reference lasted a second or two, but boy did it pay off. Twitter lit up with pro-Bud references after that. Congratulations, King of Beers. You, IMHO, are the King of the 2012 Brandbowl, hands down.
For those who missed it (or just want to see it again), here is Weego the Rescue Dog in my pick for best ad of Super Bowl LXVI: