Insights

IKEA BEER: NO ASSEMBLY REQUIRED

By July 30, 2012 No Comments

Öl Mörk Lager. (Yes, that’s the real name. No, Robin Williams had nothing to do with it.)

We hear IKEA’s beer is the perfect complement to their tiny Swedish meatballs, but what does America have to do to get the US stores to serve it?

~ Stefanie Fernandez, Account Supervisor, The S3 Agency