“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
~ Sun Tzu, The Art of War
It may seem counterintuitive at first to think that making less noise can be the key to increasing demand for your brand, but the reality is marketing is a bit of a war isn’t it? We do reconnaissance to learn more about our competitors and their strengths and weaknesses. We actively launch campaigns to make conquests of their customers. We utilize tools like guerrilla marketing and sales blitzes to achieve our targets.
Yes, these military-termed tactics can all have their place in a strong marketing mix for increasing demand. But we see too many brands focusing too much time on making noise without defining (or refining) their brand strategy.
And we know what Sun Tzu would say about that.
We agree 100%. So to help our clients achieve higher revenue targets, we start by leaning into a differentiated brand strategy before we move into any creative execution. Sure it’s more work. But for SURE, unleashing the strategic power of a brand leads to tangible results that last.
But what if you can’t “get into all that” right now?
We Can Work(shop) it Out
Not every company that is wondering about increasing the demand for their brand is ready to dive into a full brand strategy today, at this moment, today. We get it. But those sales goals don’t go away.
That’s why we offer a series of highly effective half-day strategy workshops that are designed to gain some immediate clarity to power your marketing plan of attack.
Our facilitated discovery sessions are designed to address the specific problems that may be holding your brand back, diving into the areas where our clients most often ask us to provide insight and guidance.
They help prioritize effort and actions. They help hone your brand and demand strategies. In short: they are designed to help increase demand for your brand.
Each workshop is curated based on your specific needs and industry trends, offering highly relevant and actionable insights. Below are a few examples of the types of workshops we offer.
1. Brand Resilience Workshop – A crisis can change everything in a flash. How do you recover? In this workshop you’ll learn:
• how world-class brands survive and thrive through crises
• key characteristics of a resilient brand
• how to spot & address vulnerabilities in your brand.
2. Customer Journey Workshop – When you know how they choose, you can help them choose you. In this workshop you’ll learn:
• how to create a customer persona
• how to map a customer journey
• how to identify the best opportunities
to influence buyer behavior.
3. Competitive Advantage Workshop – You know your brand is special. Your market should know, too. In this workshop you’ll learn:
• how to stack up against your competition
• how to identify precisely what sets your brand apart
• how to create a brand positioning statement
that really resonates.
4. Sustainability & Purpose Workshop
What does your brand stand for? Your audience wants to know. In this workshop you’ll learn:
• how to evaluate your current approach to
social and environmental issues
• how to authentically express your
commitment to those issues
• how to build purpose-driven messaging
in your communications.
Ready to Start Increasing Demand for Your Brand?
These workshops are more than just educational sessions. They’re platforms for ideation and problem-solving, where you can tap into our agency’s extensive expertise and get tangible results.
They’re also incredible ways to fuel your team’s enthusiasm and confidence that their hard work will get better results.
We’re ready to get in the trenches to start increasing the demand for your brand together! Want to learn more? Send up a flare: info@s3mcm.com.
Stop making noise. Start generating results.