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The Key to Increasing Demand for Your Brand? Less Noise.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It…
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Insights
Hello, Is It a Lawsuit You’re Looking For?
March 17, 2015
Imagine my surprise when this ad popped up next to my Facebook feed. I had ...
Insights
Flagging Poor Design
March 16, 2015
Is anyone else upset that New Jersey’s state flag has such a poor design? And ...
Insights
Lettering Reborn
March 14, 2015
I am very excited about the resurgence of hand lettering, the opportunities available, and the ...
Insights
Aren’t You Glad You Didn’t Say Potato?
March 10, 2015
This spot from Lays features Mr. and Mrs. Potato Head enjoying their addictive salty snacks. ...
Insights
ARE YOU SACRIFICING YOUR PERSONAL BRAND (AND YOUR DIGNITY) FOR RIGHT SWIPES?
March 10, 2015
Hopefully you’re familiar with Tinder. If not, this description is going to make the megalith ...
Insights
Is Facebook Making Your Brand Page Likes More Meaningful?
March 9, 2015
Facebook warned brands this week that their “Like” numbers could soon be tumbling. Why? Because ...
Insights
Is Your Product Name Fun to Say?
March 5, 2015
Like many Americans in this foodie culture, I’m always on the lookout for something new ...
Insights
Flo, Rob Lowe, and the Importance of Repetition: the Importance of Repetition.
March 4, 2015
Flo has eclipsed 100 unique commercials for Progressive Insurance. Again, Flo has eclipsed 100 unique ...
Insights
Faith and Brand Begorrah
March 3, 2015
If ever a holiday meant an opportunity for a brand, it’s St. Patrick’s Day for ...