The Key to Increasing Demand for Your Brand? Less Noise.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu, The Art of War It…
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Hello, Is It a Lawsuit You’re Looking For?

Imagine my surprise when this ad popped up next to my Facebook feed. I had ...
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Flagging Poor Design

Is anyone else upset that New Jersey’s state flag has such a poor design? And ...
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Lettering Reborn

I am very excited about the resurgence of hand lettering, the opportunities available, and the ...
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Aren’t You Glad You Didn’t Say Potato?

This spot from Lays features Mr. and Mrs. Potato Head enjoying their addictive salty snacks. ...
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ARE YOU SACRIFICING YOUR PERSONAL BRAND (AND YOUR DIGNITY) FOR RIGHT SWIPES?

Hopefully you’re familiar with Tinder. If not, this description is going to make the megalith ...
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Is Facebook Making Your Brand Page Likes More Meaningful?

Facebook warned brands this week that their “Like” numbers could soon be tumbling. Why? Because ...
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Is Your Product Name Fun to Say?

Like many Americans in this foodie culture, I’m always on the lookout for something new ...
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Flo, Rob Lowe, and the Importance of Repetition: the Importance of Repetition.

Flo has eclipsed 100 unique commercials for Progressive Insurance. Again, Flo has eclipsed 100 unique ...
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Faith and Brand Begorrah

If ever a holiday meant an opportunity for a brand, it’s St. Patrick’s Day for ...