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Nike + Instagram = Inspired Color

From digital world to real world, Nike’s new app takes design inspiration and personalization to a whole new level. “Nike PHOTOiD” uses color inspiration from your personal Instagram photos to customize sneakers in their Air Max line. Simply select your favorite Instagram photo and Air Max sneaker… Voila! Your custom shoe appears.

Personalization is always a hit, so naturally I had to try it out. Inspiration: a picture of my baby girl. Results: a seriously fun pair of sneakers that would no doubt remind me of her.

What are you inspired by? Try it out for yourself: photoid.nike.com

~ Stefanie Fernandez, Account Supervisor, The S3 Agency


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