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NJ Creative Agency Launches #AdoptACityPet Campaign for Liberty Humane Society

Ad Campaign Is Latest Creation Under The S3 Agency’s “S FREE” Pro Bono Program

The S3 Agency, one of New Jersey’s premier creative agencies, is launching an advertising campaign to help increase awareness and pet adoptions at Liberty Humane Society in Jersey City. The NJ Creative Agency developed the #AdoptACityPet summer campaign, reaching commuters using public transit with a very important message: adopting locally is the biggest pet adoption impact you can make. This campaign is the latest creation to come from The S3 Agency’s pro bono program, “S FREE.” S FREE invites NJ-based organizations to apply for free creative services.

Don’t be a scaredy-cat. We double-dog dare you to #AdoptACityPet

With headlines like “We double-dog dare you” and “Don’t be a scaredy-cat,” these compelling ads are designed to get attention. Along with the call-to-action hashtag #AdoptACityPet, it differentiates Liberty Humane Society (LHS) from other pet adoption sources. When someone adopts from LHS, they are adopting in the most meaningful way possible. Ultimately, they’re giving a home to a local animal and helping reduce the number of homeless animals on the streets of New Jersey. The NJ Creative Agency developed the campaign exclusively for out-of-home media. You can currently see them across various NJ TRANSIT bus, rail, and light rail lines. Throughout the summer they will be reaching commuters and residents.

“As a small organization with limited funding, it has been hard for us to draw attention to the many local pets we have for adoption,” said Irene Borngraeber, Executive Director at Liberty Humane Society. “We are thankful to The S3 Agency for capturing our mission in this campaign. Our hope is that it reaches a broader audience and encourage people to make a difference. We want them to open their hearts and homes to a city pet in need.”

“Before meeting the people at Liberty Humane Society, I didn’t realize the unique challenges facing urban animal shelters,” said Denise Blasevick, CEO and Founding Partner, The S3 Agency. “The importance of adopting with intention cannot be overstated. We hope that these ads will move residents of the Garden State to visit LHS. That’s the best place to find their next furry family member.”

To learn more about Liberty Humane Society and how you can adopt a city pet, please visit LibertyHumane.org. To learn more about The S3 Agency and the creative services it provides, please visit theS3agency.com.


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