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Out with Groupon, In with the Human Coupon!

To celebrate hitting their 5 million fans on Facebook last week, Old Navy created a human coupon using hundreds of people and 88 placards (making up the bar code). Shot from the sky, the 120’ x 60’ coupon for 30% off was posted on their Facebook page – and was actually readable by in-store scanners! You gotta admit, that’s pretty clever.

~ Lori Faigin, Account Supervisor, The S3 Agency


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