To celebrate hitting their 5 million fans on Facebook last week, Old Navy created a human coupon using hundreds of people and 88 placards (making up the bar code). Shot from the sky, the 120’ x 60’ coupon for 30% off was posted on their Facebook page – and was actually readable by in-store scanners! You gotta admit, that’s pretty clever.
~ Lori Faigin, Account Supervisor, The S3 Agency
