Between dashing across town to catch every must-see show and live-blogging each designer’s latest looks, how does a modern fashionista keep it fresh during the fête-filled frenzy that is New York Fashion Week? Uber and GLAMSQUAD are teaming up to keep New Yorkers at their finest with an exclusive experience to kick off the most wonderful time of the year.
Beauty on-demand is GLAMSQUAD’s strong suite: their emerging app delivers professional beauty services to your home or office with as little as an hour’s notice. Personalized consultations allow them to handpick the perfect stylist from their team of highly-trained beauty experts to make getting glam way easier.
Teaming up with headline-making Uber is a great opportunity for GLAMSQUAD to strut their stuff amongst the constantly-connected, trendsetting crowd. Uber users will be offered the chance to book a combo hair and makeup appointment for just $40 (regularly $125) and GLAMSQUAD branded Uber vehicles will deliver blowouts and beauty across the city.
Giving fashion bloggers and trendsetters the chance to get luxe looks without a line is sure to help GLAMDSQUAD standout during all the fashion mayhem. With an ever-increasing focus on street style, fashion week guests are finding themselves in the spotlight with Instagram-worthy looks. Long days in the hot September sun lead to limp hair and melty makeup. If GLAMSQUAD can come to the rescue and get influencers looking immaculate as they dash to the next runway, they’re sure to standout.
~ Christine Perez, @ICTine & Account Executive, The S3 Agency
Ed. Note: One of S3’s clients, Good Earth Tea, is having some strong integrations with #NYFW as well – including VIP guest and backstage sampling at last night’s ModaBox event! It’s the right place to be for the right brands to get on the lips of buzzmakers…
