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Sustainability Waste Solutions Leader Taps S3 for Relaunch Campaign

Covanta Is Now Reworld™ – and They Chose The S3 Agency to Tell the World Boonton, NJ (April 18, 2024) – Covanta has rebranded to ...
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OLD IS THE NEW NEW.

How does a “new bag” brand stand out? By using “old bags” in their marketing. ...
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Worst. Tagline. Ever.

Now, this tagline might have been great if it hadn’t already been a great tagline ...
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#MinionHate

Unless you’ve been living in space or under a rock the past few years, you’ve ...
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Social Media Just Ruined This Guy’s Day

In case you missed it this week, or perhaps you don’t watch SportsCenter loop the ...
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The First Brand Impression Rarely Changes

I spent this weekend marathoning HBO’s Silicon Valley and reading my first Seth Godin, so ...
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How Social Media Would Have Killed Vader’s Secret

As International Comic Con kicked off earlier this month with a panel that re-introduced us ...
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Scare Tactics Must Go.

No matter how many years go by, there is still one campaign that haunts me ...
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Controversy at Cannes Overshadows Cause.

Iron deficiency in Cambodia is causing a litany of health problems. Geometry Global in Dubai ...
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Social Activism in Branding: Friend or Faux?

Coca-Cola recently removed the labels from their cans in the Middle East, leaving only one ...