Give your market something to talk about.

Get your PoV in front of your target audience. By the end of the S3 Content Strategy Workshop, you will know:

Traditional marketing talks at people. Content marketing talks with them.

— Doug Kessler

the 2024 s3 brand workshopS

Proven strategies and tactics you can put to work right away.

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The Brand Resilience Workshop

A crisis can change everything in a flash and some brands never recover.

With this workshop you’ll learn:

how world-class brands survive and thrive through crises,
the key characteristics of a resilient brand, and
how to spot and address vulnerabilities in your own brand.

Reach out to learn more

The Customer Journey Workshop

When you know how they make their choices, you can help your customers choose you.

With this workshop you’ll learn:

how to create a customer persona
how to use simple templates to create a customer journey map,
how to identify the best opportunities to influence their journey.

Reach out to learn more

The Competitive Advantage Workshop

You know your brand is special. Your market should, too.

With this workshop you’ll learn:

how you stack up against your competition,
how to identify precisely what sets your brand apart, and
how to create a brand positioning statement that resonates with your target audience.

Reach out to learn more

The Content Strategy Workshop

Your target market is looking for answers. Help them discover your brand’s point of view.

With this workshop you’ll learn:

how to choose the right content types and topics for your brand,
how to choose the best content distribution channels, and
how to create a content calendar that makes content marketing management easier.

Reach out to learn more

The ESG and Branding Workshop

Where your brand stands on the issues can be just as important as what you offer.

With this workshop you’ll learn:

how to evaluate your current approach to social and environmental issues,
how develop an authentic expression of your commitment to those issues, and
how to build purpose-driven messaging into your marketing communications.

Reach out to learn more

The AI and Marketing Workshop

AI is moving fast. Keeping up is a task. Get answers to your AI and marketing questions.

With this workshop you’ll learn:

the strengths and limitations of AI-powered marketing tools,
when to use AI and when human expertise and creativity is a better choice,
how to get the best ROI from your marketing campaigns, with AI, an agency, or both.

Reach out to learn more

Thinking about a bundle of Workshops?

Let’s figure that out.