Leading High Luxury Sports Car Brand Assigns Email Strategy, Design and Execution to Partnering Women-Owned Agencies
Raare Solutions LLC and creative partner The S3 Agency today announce that they have been named Email Marketing Agency of Record for Ferrari North America. Ferrari North America is the exclusive importer of Ferrari vehicles in the Western Hemisphere. The two agencies have previously partnered to drive success for Fortune 500 companies. Now they will be providing Ferrari North America with the best of both worlds: Raare’s unique ability to transform data into direction, and The S3 Agency’s hallmark brand of fearless creativity.
Transforming Automotive Email Marketing
Raare and S3 are charged with transforming Ferrari’s email across all touchpoints. As a result, Ferrari will be leveraging Raare’s deep experience in data analysis, utilization, and orchestrated marketing engagements, and S3’s creating stunning, innovative communications. The team will create dynamic, targeted and visually compelling customer engagement experiences. Due to our experience, Ferrari seeks to help drive new customer acquisitions and increased loyalty among current customers. Above all, both teams have extensive experience within the automotive industry, especially with automotive email marketing.
“Raare and S3 provide extensive, unmatched experience in automotive marketing, customer data analysis, and the insight-driven creativity. They have all the tools required to bring the ultra-premium experience to the digital sphere of Ferrari ownership,” said Esther Poulsen, President of Raare Solutions. Similarly, The S3 Agency’s CEO Denise Blasevick added, “In a rapidly evolving environment, consumers demand personalized, harmonized experiences across devices. Our partnership brings the Ferrari brand a powerful suite of services. We look forward to delivering the right communication at the right time, by the right channel. All with the goal of driving ROI.”
Finally, the initial analysis phase, the new system of Ferrari North America’s email communications is slated to roll out before the summer begins.
Find out more about Ferrari and the agency’s of record below: