Brand Elevation is a proven, in-depth 3-step process that powers more effective Activation and Amplification of your brand. You can use the results to create more effective communications programs.
Ready to Dive in?
1. DISCOVERY – Our system draws on the knowledge, insights and wisdom of your team leaders…generates consensus on where the brand is now and what (if any) additional research is required…and enables The S3 Agency to prepare for a successful Brand Breakthrough Workshop.
2. WORKSHOP – A half- or full-day Brand Breakthrough Workshop is the core of the S3 process. Decision makers review and build on the results of the Discovery through a series of expertly facilitated exercises and discussions. The goal: building consensus around key information and insights that we will use to create a powerfully strategic way forward.
3. ALIGNMENT – We present your Brand Elevation strategic map for your powerfully differentiated, completely unleashed brand, including positioning recommendations, key milestones, and potential tactical paths. We engage in a candid discussion about implementing and maximizing the new brand direction.
Choose a step to learn more.
SUCCESS FOR
BRANDS OF ALL SIZES.
To make Brand Elevation available to marketers of virtually all sizes, The S3 Agency has created a three-tiered approach:
Brand Elevation
For corporations and organizations with approximately $1 – $10 million in revenue and a single product line or offering. The Discovery step is handled via a detailed questionnaire and a video conference call. The all-important Workshop step takes 3-4 hours and can include up to four participants.
Includes:
Comprehensive Discovery Questionnaire
Discovery follow-up video consultation
Analysis of client-provided research
½ dayWorkshop
Strategically differentiated Brand Elevation Map
Brand milestones
Top-level tactical recommendations
Workshop at S3 headquarters
Brand Elevation +
For entities with approximately $11-$50 million in sales, with one or more product lines or offerings under the brand umbrella. This tier consists of three in-person sessions and an in-depth full-day Workshop with up to 6 participants. There are also more options for customizing the process with pre-and post-branding research.
Includes:
Comprehensive Discovery Questionnaire
Discovery session at your site
Discovery follow-up video consultation
Analysis of client-provided research
Full-day Workshop
Strategically differentiated Brand Elevation Map
Brand milestones
Top-level tactical recommendations
Customized secondary research and analysis
½ dayWorkshop
Workshop at S3 headquarters
Internal brand- integration consultation
Preliminary brand visualizations
Preliminary marketing plan with budget breakdown
Qualitative positioning testing
Brand Elevation Enterprise
For businesses over $51 million in revenue, or with very complex brand structures or product offerings, and who may need to reach multiple audiences. This level of engagement is always customized to meet the specific needs of each client.
Includes:
Comprehensive Discovery Questionnaire
Discovery session at your site
Discovery follow-up video consultation
Analysis of client-provided research
Customized secondary research and analysis
Full-day Workshop
Workshop at S3 headquarters
Internal brand- integration consultation
Strategically differentiated Brand Elevation Map
Brand milestones
Top-level tactical recommendations
Preliminary brand visualizations
Customized primary research and analysis
Multi-day Workshop
Preliminary marketing plan with budget breakdown
Qualitative positioning testing
Optional
