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Brand Strategy Report: Netflix Steals the Spotlight

In a bold move, Netflix teases new House of Cards season on inauguration day.

You have to admire Netflix and their marketing team. They have a brand strategy, and they know how to expertly bring it to life. While searching on Facebook to stream the inauguration ceremony where Donald Trump will be sworn in as president, another political post caught my eye. Netflix chose today, January 20th, 2017, to announce the upcoming Season Five release of their original political series, House of Cards.

Clever Brand Strategy, or Art Imitating Life?

If you’ve ever watched House of Cards, you’ll understand the irony here. Featuring a creepy rendition of the Pledge of Allegiance with an upside down American flag waving in front of the Capitol Building, the spot promises a grim season ahead. How will the fictional, corrupt politician Frank Underwood compare to the reality TV star-turned-President Donald Trump? Only time will tell. One thing we know right now, however, is that Netflix continues to revolutionize TV viewing habits. They’re responsible for some pretty impressive marketing campaigns as well. From Orange Is The New Black, to House of Cards, to tons of other original programming, they continue to break new ground.

None of us have a crystal ball, and we can’t predict what a Trump administration will mean to America. But right now, all we can do right now is take our hats off to Netflix for their bold brand strategy. Everyone at The S3 Agency will certainly be watching. And our guess is, America will be watching too.

“One nation. Underwood. House of Cards returns May 30 on Netflix.”


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