What better way to create cancer awareness than through social media? DDB Singapore did just that by redesigning the top three social media platform’s recognizable icons into a clever way to broadcast their message. Designed for the Breast Cancer Foundation, the campaign urges the three top social media platforms (Facebook, Instagram and Twitter) to temporarily change their logos for the month of October – Breast Cancer Awareness Month. These logos are a plea to draw attention to the importance of self examination – and ads starring the logos are play off of the amount of time people spend checking their status, feeds and photos. Hopefully the powerful headline – “If only you checked your breasts as often” – will encourage people to put down the iPhone and grab something else.
~ Mike Kolatac, Associate Creative Director, The S3 Agency
