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CPG Advertising 101: When Your Brand Name Is Good Earth…

You’ve Got a Certain Responsibility to Live Up to your Brand Name

Good Earth Tea. Great tea. Great name. And with that name comes great responsibility. Especially for Good Earth Tea’s CPG advertising agency.

Fortunately for us, we have the pleasure of helping this awesome artisanal tea brand live up to its name. It’s a labor of love, particularly with Earth Day just around the corner.

While we can’t divulge any upcoming communications programming, here is our latest Good Earth message: a social media video that encourages people to decrease their carbon “foodprint.”

Why am I sharing a single social media post? Because a brand ethos isn’t limited to major multi-million dollar campaigns. Breakthrough CPG advertising stems from the way a brand expresses itself every day, whether it’s in a global advertising campaign, or a single social media post.

The S3 Agency created this video as a consumer touchpoint along the brand path, one that can engage people with simple reminders about how we all can help keep our Earth, well, good. (Of course, making tea at home and putting it in a travel mug > buying tea in a disposable styrofoam cup topped with a plastic lid!)

It’s the daily choices we make that define how we live our lives. That’s what stewardship is all about. That holds true for our planet, our community, and the work we do every day. That holds true for brands, as well.

In an age dominated by social media, a brand needs a voice. We are happy to help Good Earth Tea stand for something that can help us all lead happier healthier lives.



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