For those soon to be walking down the aisle, forget registering for fine china and linens. Thanks to the Dodge Dart Registry, now you can register for a BRAND NEW CAR! That’s right, your friends and family can help you buy a a new car like the Dodge Dart. That’s the idea behind the latest automotive marketing campaign for the 2013 Dodge Dart. The ‘Dodge Dart Registry’ works exactly like a normal gift registry, but instead it allows the bride and groom to customize their dream vehicle and set a goal for the amount of money they would like to be put towards it. Once the amount of money has been received, they can go to the dealership and drive away in a brand new Dart! Not getting married? No worries – you can still register for a graduation, birthday or any occasion that calls for a present.
~ Lori Faigin, recently engaged Account Supervisor, The S3 Agency
