Insights

Forget Babes ON Motorcycles…These Babes ARE Motorcycles

By October 18, 2012 November 1st, 2022 No Comments

Motorcycles literally come to life in the new 2012-2013 ad campaign for Progressive International Motorcycle Shows. (Nope, there’s not a single bike in this photo!)

Highly flexible models (women, not bikes) and professional body painters mimic iconic sport, dirt and cruiser motorcycles to create this unique campaign.

Although I also loved the AT&T’s hand art campaign, these models definitely get my vote for shaping themselves into wheels, seats and frames. 

To see how they transformed people into machines, visit this link: human motorcycles.

~ Stefanie Fernandez, Account Supervisor, The S3 Agency


CONNECT WITH S3