Recently spotted on the streets of Paris: this instant-get out-of-home ad campaign from Heineken. This no-words-needed image instantly conveys refreshing feeling you can expect from an ice cold Heineken. It also digs (scoops?) a bit into the busy adult’s inner child – a time when all it took to achieve true happiness was some ice cream, preferably delivered via jingly music-playing truck. Given the number of beer campaigns created since the dawn of beer advertising, coming up with something new that breaks through is quite a feat. Cheers!
~ @AdvertGirl
