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Gecko to Witch: An Advertising Journey

Geico continues to fire on all advertising cylinders. While the gecko is ever present in all of his Aussie cuteness, this insurance company’s communicaitons journey has included some pretty big hits: cavemen, stacks of cash, squealing piggies. Their latest “Happier Than” campaign is fresh, funny and memorable, continuing their connection to current audiences. And while the Gallagher and Eddie Money ones are great, today is Halloween – so I’m featuring the “Happier than a Witch in a Broom Factory” spot. It makes me laugh every time. My (witch) hat is off to you, Geico! ~ @AdvertGirl


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