“Unexpected” is a key criterion that can propel videos into the viral realm…and nobody expected Dutch beer brand Heineken to put out a video about job interviews. But they did, and it’s amazing. Heineken also managed to work in the real-life payoff, another big hit among video lovers. Oh, and some good humor. The viral video trifecta, really. So “Grab a Heiney” and watch these 3 minutes and 37 seconds of YouTube greatness. ~ @AdvertGirl
