This ad for Skittles Riddles went live moments ago – and it’s the lastest in the candy brand’s weirdly wonderful marketing campaign. By the end of the video, you know exactly what Skittles Riddles are – candies that taste differently on the inside than their color would lead you to expect. You also know this is one adventurous brand whose riddle for disruptive advertising is one many agencies wish they could solve (and were empowered by their clients to do so).
Note: This video had 6,000 views at 11am on July 3, 2012. How many did it have when you watched it? Tweet me to let me know: @AdvertGirl