…or at least their slogan, with their new “click-it-and-ticket sale” ad campaign:
Playing off the “Click It or Ticket” seatbelt slogan, Jet Blue gets instant slogan recognition while maintaining their modern cheekiness, applying the click here to a keyboard instead of a seatbelt – and the ticket is for airfare, not for points on your driver’s license, as per the original Click It or Ticket slogan:
As a blog bonus, while searching for the above graphic, I stumbled upon this trying-to-be-hip website the NHTSA (National Highway Traffic Safety Admin) has set up to get their seatbelt safety message across. It may be corny, but I also thought it was memorable and effective. Watch the video…and wear your seatbelt. Even on a plane while enjoying low airfare. ~ @AdvertGirl
