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Jet Blue Takes On The Law…

…or at least their slogan, with their new “click-it-and-ticket sale” ad campaign:

Playing off the “Click It or Ticket” seatbelt slogan, Jet Blue gets instant slogan recognition while maintaining their modern cheekiness, applying the click here to a keyboard instead of a seatbelt – and the ticket is for airfare, not for points on your driver’s license, as per the original Click It or Ticket slogan: 

As a blog bonus, while searching for the above graphic, I stumbled upon this trying-to-be-hip website the NHTSA (National Highway Traffic Safety Admin) has set up to get their seatbelt safety message across. It may be corny, but I also thought it was memorable and effective. Watch the video…and wear your seatbelt. Even on a plane while enjoying low airfare. ~ @AdvertGirl


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