Levi’s – a brand whose heritage is an integral part of their modern appeal – “gets” that their fans (like me) are fans of the vintage world. Their new campaign goes beyond jeans…and turns vintage tech icons into social media tools. Thanks to Levi’s, from old typewriters, musical instruments and cameras we now can operate Twitter, Soundcloud and Instagram. What a great tie in for such a classic American brand as Levi’s and the instruments that have been so important in the development of creativity.
~ Mike Kolatac, Senior Art Director, The S3 Agency
