S3 McMillan launches new hook-up campaign for FLO EV Charging
The new FLO Home™ EV chargers aren’t just reliable. They redefine reliability—durable, fast-charging, versatile, and affordable. And they look good, too.
To help FLO launch their new product line of EV chargers with a bang, our creative team devised an electric campaign inspired by everyone’s favorite dating app. (Okay, maybe “favorite” is a stretch.)
We drew on key buyer attributes and purchasing criteria to create our love-seeking avatars. Then, we aligned product benefits to create a match made in Heaven.
Forget one-night stands, the new FLO Home™ EV chargers are marriage material. Who doesn’t love that?
Need to launch a new product or solution?
Let’s create an electrifying campaign that you and your audience will love.
