This genius innovation in marketing was spotted by Mike Kolatac, Senior Art Director here at S3. Residents of Dubai can now order pizza by simply pressing on a fridge magnet. How? Their “VIP” (very important pizza) preferences have been previously registered – and when they press the magnet, a button inside connects to Bluetooth and alerts Red Tomato, the pizza pros who are raking in the dough. So when do we open our Dubai office? Full story here.