The S3 Agency’s CEO, Denise Blasevick, was one of four industry experts who comprised a speaker panel at last night’s sold-out NJ Ad Club event. She joined Jim Appleton (President, NJ Coalition of Automotive Retailers), Paul Gruensfelder (Manager Social Media & Digital Marketing, Barnabas Health), Rob Schnapp (VP and Creative Director, Coyne PR), and moderator Frank Giarratano (President / COO, SGW) in a lively discussion about the future of Integrated Marketing. Salient points included the supreme importance of branding, integration of the customer into the marketing plan, inclusion of internal marketing tactics, and the opportunity to elevate business-to-business efforts to b-2-c standards.
For more information about the NJ Ad Club and their events, visit www.njadclub.org
