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S3 Named AoR for CarePoint Health

The S3 Agency Will Provide Full-Service Creative Duties Across Digital and Traditional Communications for one of New Jersey’s Leading Healthcare Systems.

The S3 Agency, a creative whose work has won awards for clients ranging from BMW of North America to Becton Dickinson, has been named Agency of Record for CarePoint Health. CarePoint is one of New Jersey’s leading healthcare systems, comprised of three highly regarded hospitals: Christ Hospital in Jersey City, Hoboken University Medical Center, and Bayonne Medical Center. Following a rigorous search, CarePoint selected The S3 Agency to serve as their Healthcare Marketing Agency of Record. Their responsibilities include providing full-service strategic direction and creative execution across digital and traditional communication channels.

Why does CarePoint need a healthcare marketing agency?

CarePoint offers community residents a broad array of specialized care services to help address urgent health needs. S3 will amplify these services, which include women’s health, heart and vascular care, and a 24/7 sexual assault crisis center. In addition, The S3 Agency will work closely with CarePoint to increase awareness of each hospital’s individual offerings and expertise.

The S3 Agency will leverage its proven brand elevation process to strategically support CarePoint’s marketing goals. This unique approach has yielded impressive results for clients across many different industries, including healthcare. “Helping clients who truly help others is immeasurably rewarding,” said Denise Blasevick, CEO of The S3 Agency. “The CarePoint Health hospitals are incredible local resources, providing national-calibre care right in Hudson County. We are honored to be chosen as their healthcare marketing agency, and we look forward to helping people discover CarePoint.”

“We are excited to begin this partnership with S3 as they have proved to be both innovative and strategic in their marketing approach,” said Randy Minniear, Executive Vice President of External Affairs for CarePoint Health. “The S3 team also has an appreciation for the diverse community that CarePoint serves and understands our mission of bringing quality, leading-edge healthcare to communities throughout Hudson County.”

In conclusion, The S3 Agency began its role as CarePoint Agency of Record in January 2019. Following this, they will begin rolling out new campaign work in the upcoming months. For more information about The S3 Agency, visit theS3agency.com. For more information about CarePoint Health, visit CarePointHealth.org.


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