New Jersey’s #1 Ad Agency Takes the Davey for Eight O’Clock Coffee Campaign
Boonton, NJ (January 17, 2020) – The S3 Agency, a leading Brand Elevation agency recognized as NJ’s #1 ad agency, announces a very special honor. They are the receipient of a Davey Award on behalf of the virtual escape room the agency created for Eight O’Clock Coffee. When the 15th Annual Davey Awards were announced recently by the Academy of Interactive and Visual Arts (AIVA), “The Great Coffee Break” took the Silver for the “Integrated Branding Campaign” category.
The Great Coffee Break
“The Great Coffee Break” was created to help a new generation of coffee drinkers “discover” Eight O’Clock Coffee, an American coffee brand that has been a household favorite since 1859. S3 conceived and executed an online escape room set in a coffee roastery. To assure an authentically challenging puzzle, they partnered with Escape the Room, the leading escape room brand.
“The Great Coffee Break” leveraged AI. It lauched when consumers used their phone to scan an Eight O’Clock Coffee logo on-pack, on print, or online. In order to escape, players stretched their brains to solve 8 coffee-themed puzzles. Through solving the puzzles, they learned a great deal about the coffee roastery process. All players were entered automatically for a chance to win one of eight grand prizes: a year of free groceries. In addition to the virtual game, The S3 Agency provided a full suite of support elements to amplify awareness and engagement. These included on-pack, in-store, print and digital advertising, social content, and PR.
S3 – A Davey In The World Of Goliaths
“We are proud to once again showcase the outstanding work that comes from small shops across the globe. The Davey Awards recognize those who utilize flawless execution. They also recognize groundbreaking technology, and taking a fresh approach to the thought process needed to produce top-tier content,” noted Derek Howard, Executive Director of the AIVA. “On behalf of the Daveys and the Academy, we want to applaud this year’s entrants for their dedication and commitment to their craft.”
“The Davey Awards recognize the finest creative work from small-but-mighty agencies around the world. We are truly honored to be recognized from among nearly 3,000 entries,” said Denise Blasevick, CEO, The S3 Agency. “Congratulations to all of the winners; we hope to see you again next year!”
To learn more about The S3 Agency, a full-service Brand Elevation agency that specializes in helping companies unleash the hidden value of their brands, visit theS3agency.com. To learn more about Eight O’Clock Coffee, visit EightOClock.com. To learn more about the Davey Awards, visit DaveyAwards.com.
