Insights

Santa Is a UPS Man

By December 13, 2012 November 1st, 2022 No Comments

You’re welcome, UPS. I have to assume that’s what Ken Jones spends all of his time saying these days – because if United Parcel Service isn’t spending all of THEIR time thanking him for this video, there is something seriously wrong with them. The video, shot on a phone camera during this real UPS-man’s scheduled break (as he points out), went live on YouTube last week – and it’s going viral. Why? Because Mr. Jones revised the lyrics to “Walking in a Winter Wonderland” – turning the Christmas carol into a song that literally sings the praises of UPS men such as himself – and delivered the new song with natural charm. Plus, the song is catchy – it’s the perfect storm to deliver virality. As one of the YouTube comments mentions, this is the best commercial for UPS ever. Thank you, Mr. Jones.

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