While their roots date back to 1859, Eight O’Clock Coffee’s marketing is anything but dated. “America’s Original Gourmet Coffee” just rebranded itself with a line of all-red coffee bags that hearken back to the company’s vintage red packaging – updated with a modern look, of course. In celebration of all things red and new, Eight O’Clock Coffee has launched a social media promotion called “Spot the Red Bag.” Participation is as easy as 1, 2…well, it’s just two steps really:
- Take a photo of ANY red bag (can be Eight O’Clock Coffee, a handbag, a grocery bag…you name it).
- Instagram it with the hashtag #SpotTheRedBag
What’s the prize? A Fashion Week Experience in New York. With America’s love of fashion and desire for coffee at all-time highs, the connection is emotionally sound…and the use of one of the most recent forms of social connection keeps the brand firmly planted in 2013.
~ @AdvertGirl (aka Denise Blasevick, CEO, The S3 Agency)
Disclaimer: Eight O’Clock Coffee is a client of The S3 Agency
