New Brand Awareness Campaign Launches in New Jersey
The S3 Agency has officially launched its first advertising campaign for Franklin Mutual Insurance since earning the Agency of Record title this past January. The out-of-home campaign, “Live,” is a NJ-based effort that includes billboards and mass transit executions. Print, digital, and broadcast components are set to launch later this year.
The new brand awareness initiative brings to life the Franklin Mutual Insurance tagline “For the way you live.” Graphically stylized silhouettes that depict everyday life moments are paired with headlines that read “Live Beautiful,” “Live Happy,” and “Live Balanced” – showing how Franklin Mutual Insurance is the right choice for many different homeowners and renters, thanks to their wide variety of policies and coverage options.
“This visually arresting campaign is so different from anything we have seen in 
our industry, and it truly reflects who we are,” said Brian Lytwynec, President and CEO at Franklin Mutual Insurance.
“Through their Brand Elevation process, The S3 Agency translated some very interesting insights into this uplifting campaign – one that we believe will resonate with our current and future customers.”
“The ‘Live’ campaign celebrates a life lived with confidence, in part thanks to the surety provided by Franklin Mutual Insurance,” said Denise Blasevick, CEO, The S3 Agency. “We were so impressed by the strong relationships between the brand, policyholders, and independent agents, and we wanted to find a way to convey that positivity and inclusivity.”
For more information about Franklin Mutual Insurance, please visit www.fmiweb.com.
