Campaign Connects RMANJ’s High IVF Delivery Rate to Patients’ Hopes
The S3 Agency, the award-winning tradigital agency headquartered in Boonton, NJ, has launched a new advertising campaign for RMANJ (Reproductive Medicine Associates of New Jersey). Entitled “Hope,” this integrated campaign brings awareness of RMANJ’s stellar IVF delivery rate to consumers via print, out-of-home, and digital executions.
The ad campaign features a father measuring the height of his little girl against a wall – a common practice that parents enjoy, and one that potential parents hope to experience. An on-wall measuring stick culminates at the number 86, indicating RMANJ’s 86% IVF delivery rate that is about 20% higher than the national average. The headline – “You Can Measure Hope” – speaks to the positive results that RMANJ has helped so many patients achieve, thanks to their scientific advancements, patient-centered care, and flexible financial options.
“Knowledge is power. Hopeful patients need to know that treatment options like comprehensive chromosome screening, single embryo transfer, and endometrial synchrony and subsequent IVF success rates are not the same everywhere,” said Timothy Glynn, Director, Global Marketing, IVI-RMA Global. “The combination of our advancements in technology, our compassionate people, and our evidence-based treatment options should provide the much-needed confidence for our hopeful moms- and dads-to-be,” added Glynn.
“At a time when people are being flooded with negativity in the news and their social media feeds, we wanted to make sure that this important message about hope broke through,” said Denise Blasevick, CEO, The S3 Agency. “The work that RMANJ does is nothing short of miraculous. That’s a message that people really need to hear.”
For more information about the RMANJ, please visit www.rmanj.com. For more information about The S3 Agency, please visit www.theS3agency.com.
Since 1999, the leaders at RMANJ have helped bring more than 40,000 babies to loving families. In addition to serving as the Division of Reproductive Endocrinology at Rutgers Robert Wood Johnson Medical School in New Brunswick, NJ (reifellowship.com) and the Reproductive Endocrinology and Infertility Fellowship Program for Sidney Kimmel Medical College of Thomas Jefferson University, the practice currently has 25 physicians and 10 locations in New Jersey: Basking Ridge, Eatontown, Englewood, Freehold, Hamilton, Morristown, Somerset, Springfield, West Orange, and its newest location in Marlton. For more information, visit rmanj.com.
About The S3 Agency
The S3 Agency in Boonton, NJ is a tradigital advertising agency whose clients include BMW of North America, Reproductive Medicine Associates of New Jersey, and Tetley Tea. Founded in 2001 by New Jersey Advertising Hall of Fame inductees Denise Blasevick and Adam Schnitzler, The S3 Agency is the first ISO-certified ad agency in New Jersey. S3 is also a WBENC-certified woman-owned business, helping clients meet diversity commitments as they satisfy communications goals. For more information about The S3 Agency, please visit theS3agency.com or call 973-257-5533.