“Get Holiday Ready with Mazzetti” Digital Campaign Incentivizes Consumers to Discover their Holiday Hosting Style
The S3 Agency has created a digital campaign to introduce US consumers to Mazzetti, a world leader in authentic Balsamic Vinegar of Modena for more than 30 years. The “Get Holiday Ready with Mazzetti” online quiz and sweepstakes will decode consumers’ “holiday hosting style” – and give them a chance to win free groceries for a year! Fun, food-centric ads on social media will alert people to the quiz, which is live on the brand’s website through 12/31/21.
Just like each small drop of Mazzetti balsamic provides a tremendous amount of complex flavor, the “Get Holiday Ready with Mazzetti” digital campaign offers quite a lot in a quick, six-question quiz:
- tantalizing ideas for Mazzetti-inspired holiday recipes (including surprises like strawberry balsamic ice cream)
- identification of their personal “entertainment hosting style”
- entry for a chance to win a year of free groceries (a holiday gift anyone would enjoy!), as well as 25 runner-up prizes of Mazzetti’s “Artistry Edition” 3-year aged balsamic vinegar gift box
“With more people discovering their inner chef over the past two years, we felt it was our duty to share Mazzetti, the secret of food connoisseurs in Europe for decades, with American consumers. And what better time to bring our distinctive drops of flavor to the US than during the holiday entertainment season?” said David Billings, General Manager for Mazzetti. “We hope people will enjoy taking the ‘Get Holiday Ready with Mazzetti’ quiz – as well as the limitless culinary possibilities offered by our balsamic vinegars and reductions that have recently begun appearing on shelf at select US retailers.”
While Mazzetti offers an extensive line of balsamic vinegars and reductions on their website, the brand is beginning its shelf presence at US grocers with two primary products:
- Mazzetti Gold Label Balsamic Vinegar of Modena (MSRP $9.99, 8.45 fl oz): the iconic Gold Label from Mazzetti’s Signature series has a smooth flavor with notes of plum, perfect for splashing on salad, dipping into with bread, and drizzling onto grilled meats and vegetables.
- Mazzetti Chef’s Reduction – Classic Balsamic Glaze (MSRP $6.99, 7.30 fl oz): a lusciously thick and rich gourmet Italian glaze offering a sweet yet tangy ideal drizzle on almost anything, including caprese salad, bruschetta, pizza, and even popcorn.
Mazzetti sales and distribution in the US are managed by World Finer Foods. “We are thrilled to welcome the Mazzetti brand to the World Finer Foods portfolio of premium, specialty food, and beverage brands. Mazzetti’s expertise, quality, and authenticity are unparalleled in the world of balsamic vinegars of Modena,” said Susan Guerin, World Finer Foods President and CEO.
Denise Blasevick, CEO of The S3 Agency, explains how the digital campaign came to be: “One taste of Mazzetti balsamic vinegars is all it takes to understand the difference, so we wanted to make sure our campaign helped consumers remember the brand name. That’s why we chose to rhyme “ready” with “Mazzetti” – and it’s also the reason we share so many fabulous Mazzetti-inspired dishes in the quiz itself.”
Mazzetti’s unparalleled Balsamic Vinegars and Reductions are available in select grocers and online, with MSRPs ranging from $6.99 to $150.00 per bottle. For more information about Mazzetti Balsamic Vinegar of Modena, including recipes, heritage details, and the full line of balsamic vinegars and reductions, please visit us.mazzettioriginale.com follow on Instagram and Facebook.
To find out more about The S3 Agency’s digital campaign creation services for your brand, send an email info@theS3agency.com.