International award recognizes the creative impact of S3’s campaign to launch Flush Guard™ Anti-Overflow Toilets
BOONTON, NJ, UNITED STATES, October 30, 2024 /EINPresswire.com/ — The Academy of Interactive and Visual Arts (AIVA) has announced winners of the 20th Annual Davey Awards3, and The S3 Agency1 has received a Gold Davey for their “Overflowbia” ad for Flush Guard2™ Anti-Overflow Toilets. This highly coveted award, bestowed upon S3 in the Video category, recognizes the cornerstone of the agency’s launch campaign for this patented breakthrough in toilet technology from FGI Industries, Ltd.
In the video, a Sigmund Freud-type psychiatrist is listening to his patient explain her fears. He immediately diagnoses her with “Overflowbia” and explains the benefits of the patented anti-overflow technology of Flush Guard™ Toilets. Cured of her fears, the patient can now literally “Go in Peace™.”
“We had so much fun creating this ‘bathroom humor’ campaign for a true innovation that provides peace of mind by preventing messy, and often costly, overflows,” said Denise Blasevick, CEO of The S3 Agency. “We are very grateful to the AIVA for recognizing the merit of our approach with a Gold Davey – and to our client, FGI, for their willingness to jump into the creative deep end so we could make a real splash with this launch.”
We are very grateful to the AIVA for recognizing the merit of our approach – and to FGI for their willingness to jump into the creative deep end so we could make a real splash with this launch.”
— Denise Blasevick, CEO, The S3 Agency
“We knew we could have fun with this product, but we didn’t have the hook. The team at S3 did an amazing job understanding our needs and then crafting the perfect message. We’re thrilled with the results!”, said Barry Jacobs, SVP of Product Development at FGI Industries.
The Davey Awards were created to honor the best big work that comes out of boutique agencies around the globe, as judged by the AIVA. The AIVA is an invitation-only body consisting of top-tier professionals from acclaimed brand and media interactive, advertising and marketing firms – including Spotify, Big Spaceship, Nissan, Disney, and more.
To see all of this year’s honorees, please visit the Winners Gallery at daveyawards.com. To cure your Overflowbia, please visit flushguardtoilets.com. And to learn more about The S3 Agency, currently rebranding as S3McM following their merger with McMillan, please visit S3McM.com.
# # #
About The S3 Agency and McMillan:
S3McM is an award-winning creative agency that builds brands and drives demand through its A.R.E. methodology that leans into differentiation through Authenticity, Relevance, and Engagement. S3McM was formed by the merger of two great agencies – The S3 Agency (NYC metro area) and McMillan (Ottawa) – who became even greater as one. S3McM’s clients include BMW of North America, Rao’s Homemade, FLO EV, Robb Report, and Reworld™ Waste. To learn more about this WBENC-certified woman-owned business, visit S3McM.com.
