The S3 Agency is pleased to sink its teeth into JOYFULS™, the latest treat from Halen Brands. They’re a delicious new client for this very hungry New Jersey PR Agency. Check out the press release below:
FAIRFIELD, N.J.–Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, today announces the launch of JOYFULS™ with the support of New Jersey PR Agency – The S3 Agency. JOYFULS™ are rich, dark chocolate medallions crafted with 60% cacao. They’re topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. JOYFULS™ are inspired by traditional “Mendiants,” hand-crafted by French chocolatiers. The result is a sweet and salty treat with a twist. Additionally, each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. Importantly, every bag of JOYFULS™ features individually wrapped chocolates. This enables healthier sharing and easier portion control.
A sweet treat, launching this summer
JOYFULS™ dark chocolate medallions are launching in the US this summer. You can find them at mass retailers and grocery stores. They’re available in three varieties, including:
- Pink Himalayan Salt, Cranberries, Almonds
- Currants, Pumpkin Seeds and Pink Himalayan Salt
- Toasted Coconut, Almonds and Pink Himalayan Salt
“At Halen Brands, we know that sweets can be a guilty pleasure. We want to increase the pleasure while dialing down the guilt,” says Vincent James, the creative force behind JOYFULS™. “With JOYFULS™, people can feel good about their indulgence. From the tantalizing taste, to the high-quality, properly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS™.”
JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. This helps consumers avoid the feel-bad experience of mindlessly eating too much. In addition, the individual wrapping also allows people to take JOYFULS™ on the go. That way they can experience a little joy whenever and wherever they wish.
Individually packaged for portion control
JOYFULS™ marks Halen Brands’ entry into the fast-growing premium chocolate segment. It brings the artisanal, hand-crafted process of French chocolatiers into an individually packaged, portion control item. That makes it easy for people to really enjoy snacking in just the right amount.
JOYFULS™ dark chocolate medallions are available in three varieties at fine retailers including Wegmans, Kings, and ShopRite. You can also find them at Mariano’s, Roundy’s, Fresh Market, Hy-Vee and Central Market. They come in 4-ounce bags ($4.99-$5.49 MSRP).
For more information on JOYFULS™, the individually wrapped dark chocolate medallions that satisfy consumers’ cravings for non-guilty indulgence, visit joyfuls.com.
About Halen Brand’s Inc.
Founded in 2015, Halen Brands, Inc.is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef’s Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws. They have also invested and partnered with Party-Tizers Dippin’ Chips, Mrs. Thinster’s, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands, visit halenbrands.com.
About The S3 Agency
The S3 Agency is a New Jersey PR Agency as well as a full service marketing agency located in Boonton, NJ. The S3 Agency is the fastest-growing, woman-owned, omni-channel marketing agency in New Jersey. Our proprietary Brand Elevation™ process energizes new brands and revitalizes legacies. Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – automotive, CPG, hospitality – ensures the latest key insights are at our fingertips.