The S3 Agency is pleased to sink its teeth into JOYFULS™, the latest treat from Halen Brands. They’re a delicious new client for this very hungry New Jersey PR Agency. Check out the press release below:
Halen Brands Launches JOYFULS™ Fair Trade Certified Dark Chocolate Medallions . Inspired by Old World Europe, With a Modern American Twist.
This new snack concept reimagines traditional French confections. It satisfies consumers’ simultaneous desires for indulgence and healthier living.
FAIRFIELD, N.J.–Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, today announces the launch of JOYFULS™ with the support of New Jersey PR Agency – The S3 Agency. JOYFULS™ are rich, dark chocolate medallions crafted with 60% cacao. They’re topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. JOYFULS™ are inspired by traditional “Mendiants,” hand-crafted by French chocolatiers. The result is a sweet and salty treat with a twist. Additionally, each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. Importantly, every bag of JOYFULS™ features individually wrapped chocolates. This enables healthier sharing and easier portion control.
A sweet treat, launching this summer
JOYFULS™ dark chocolate medallions are launching in the US this summer. You can find them at mass retailers and grocery stores. They’re available in three varieties, including:
- Pink Himalayan Salt, Cranberries, Almonds
- Currants, Pumpkin Seeds and Pink Himalayan Salt
- Toasted Coconut, Almonds and Pink Himalayan Salt
“At Halen Brands, we know that sweets can be a guilty pleasure. We want to increase the pleasure while dialing down the guilt,” says Vincent James, the creative force behind JOYFULS™. “With JOYFULS™, people can feel good about their indulgence. From the tantalizing taste, to the high-quality, properly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS™.”
JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. This helps consumers avoid the feel-bad experience of mindlessly eating too much. In addition, the individual wrapping also allows people to take JOYFULS™ on the go. That way they can experience a little joy whenever and wherever they wish.
Individually packaged for portion control
JOYFULS™ marks Halen Brands’ entry into the fast-growing premium chocolate segment. It brings the artisanal, hand-crafted process of French chocolatiers into an individually packaged, portion control item. That makes it easy for people to really enjoy snacking in just the right amount.
JOYFULS™ dark chocolate medallions are available in three varieties at fine retailers including Wegmans, Kings, and ShopRite. You can also find them at Mariano’s, Roundy’s, Fresh Market, Hy-Vee and Central Market. They come in 4-ounce bags ($4.99-$5.49 MSRP).
For more information on JOYFULS™, the individually wrapped dark chocolate medallions that satisfy consumers’ cravings for non-guilty indulgence, visit joyfuls.com.
About Halen Brand’s Inc.
Founded in 2015, Halen Brands, Inc.is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef’s Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws. They have also invested and partnered with Party-Tizers Dippin’ Chips, Mrs. Thinster’s, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands, visit halenbrands.com.
About The S3 Agency
The S3 Agency is a New Jersey PR Agency as well as a full service marketing agency located in Boonton, NJ. The S3 Agency is the fastest-growing, woman-owned, omni-channel marketing agency in New Jersey. Our proprietary Brand Elevation™ process energizes new brands and revitalizes legacies. Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – automotive, CPG, hospitality – ensures the latest key insights are at our fingertips.