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Trend Alert: The Rise of the Subscription Box

In the midst of email bombardment, there’s nothing quite like getting a package in the mail. It’s even better when that package contains new goodies just waiting to be discovered. This is the idea behind the explosive subscription box industry, a service that’s moved beyond beauty boxes to encompass nearly every consumer product under the sun.

How often do you find yourself wanting to try a new shampoo or a different snack food, but don’t want to shell out the money for fear you won’t like it? Subscription boxes solve that problem by curating monthly goodie bags with sample sizes of cool new products, giving you the chance to try before you really buy. Monthly subscriptions are intriguing to trendsetting consumers as they seek to discover cool, new products ahead of the game.

Beauty has become a staple in the subscription box business, with companies like Birchbox and YouTube star Michelle Phan’s Ipsy leading the way.

Bespoke beauty products are handpicked by social savvy experts and shipped to the thousands of eagerly awaiting fans. And beauty is just the beginning. There are boxes for everyone: crafters, health food nuts, stylish shoppers, foodies, sports fans, wine lovers, bookworms, kids, coffee connoisseurs, and more. There’s even a box for your dog: BarkBox!

What does this mean for brands? Securing a highly coveted placement in a monthly box can grow sales and brand loyalty as subscribers get the chance to try your product and join your fan club. Subscription boxes act as a turnkey brand ambassador and the social celebs who curate them can be great publicity for your product.

~ Christine Perez, Account Coordinator, The S3 Agency




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