It’s so rare that I get to post about a beard campaign – let alone two in one post. But this morning, in my inbox, I found emails from two of my blog mates about two different facial-hair campaigns worthy of sharing. So enjoy reading about Duck Dynasty and Braun (perhaps next year, they can team up!) – and let us know which one you think has the edge. ~ @AdvertGirl
SOME LIKE IT CLOSE…
Is shaving fun? No. Unless, that is, you can shave like a superhero. That’s the trend Braun is using in “Super Beard” – a German campaign to illustrate the precision of their Cruzer electric razor. The ads showcase beards in the shapes of crime fighter logos like Superman, Batman and Spiderman – grabbing the reader’s attention while clearly indicating the product’s feature (and perhaps super benefits). The tagline “Precision Prevails” is a nice touch. So has Braun come to the rescue? You decide…
WHILE OTHERS GO LONG…
What better way to celebrate the third season of A&E’s much-loved Duck Dynasty than with your own backwoods-style facial hair? Thankfully for us ladies (and for those gentlemen without the Robertson family beard genes), it’s as easy as a pitcher of sweet tea with the “Beard Yourself” app on Facebook. Just choose a photo and become Brawny-Many-Meets-Sasquatch faster than Miss Kay can fry up a catfish.
While you’re at it, check out the rest of Duck Dynasty’s Facebook page where fans can “Duck Out Your Profile” or share the best Uncle Si-isms with a hearty collection of photos. Happy, happy, happy.
~ Stefanie Fernandez & Trish Salge, Beard Squad, The S3 Agency
