I don’t remember a ton of tear-jerker ads for hard alcohol, but this South African spot for Bell’s makes up for that. Putting the “malt” in “schmaltz,” the Bell’s whisky commercial is a bit predictable – but that doesn’t take away from its emotional impact on the viewer. You’ll find yourself rooting for the spot’s hero…and agreeing that he does, indeed, deserve a reward. Overall, the ad makes you feel good (the way a good whisky should, I suppose) while elevating the brand. Nicely done.
Ad spotted by: Adam Schnitzler, CCO, The S3 Agency
