While many small, private, liberal arts universities are struggling and even closing their doors, Centenary University chose to investigate the power of Brand Elevation as a strategic approach to strengthening the university’s future.
Centenary University gives us an A+.
Define Centenary’s brand to be differentiated, relevant and authentic. After taking the school’s key decision makers and constituencies through the process, we helped Centenary clarify their positioning in a way that both informed their offerings and identified their best target markets. And we captured the sentiment with the line, “The Future U” – which the university then asked S3 to bring to life via a marketing campaign (shown below).
Statistics after six months: