Centenary University gives us an A+.

While many small, private, liberal arts universities are struggling and even closing their doors, Centenary University chose to investigate the power of Brand Elevation as a strategic approach to strengthening the university’s future.

The Goal

Define Centenary’s brand to be differentiated, relevant and authentic. After taking the school’s key decision makers and constituencies through the process, we helped Centenary clarify their positioning in a way that both informed their offerings and identified their best target markets. And we captured the sentiment with the line, “The Future U” – which the university then asked S3 to bring to life via a marketing campaign (shown below).


Statistics after six months:

increase in applications submitted (reaching more people)
increase in admits (reaching more of the right people)
increase in number of applications with decision (exceeding goals)