While many small, private, liberal arts universities are struggling and even closing their doors, Centenary University chose to investigate the power of Brand Elevation as a strategic approach to strengthening the university’s future.
Centenary University gives us an A+.
The Goal
Define Centenary’s brand to be differentiated, relevant and authentic. After taking the school’s key decision makers and constituencies through the process, we helped Centenary clarify their positioning in a way that both informed their offerings and identified their best target markets. And we captured the sentiment with the line, “The Future U” – which the university then asked S3 to bring to life via a marketing campaign (shown below).
S3uccess:
Statistics after six months:
16
increase in applications submitted (reaching more people)
356
increase in admits (reaching more of the right people)
308
increase in number of applications with decision (exceeding goals)
”The S3 Agency is easy to work with, responsive, and most importantly, they get results. Working with S3, Centenary launched a successful brand elevation campaign. Using an inclusive brainstorming process, the S3 team engaged all relevant constituents. Actively listening, the team took extensive notes, heard all voices, distilled ideas, and “got beyond the obvious”. The Future U campaign continues to resonate well with current and prospective students resulting in increased brand awareness. I highly recommend S3 to anyone looking to add value to their organization.
Centenary University
