America loves coffee – and since 1859, we’ve loved Eight O’Clock coffee. But new trends and technologies meant this grocery store favorite needed to find a new way to be discovered by a new generation of coffee drinkers.
Eight O’Clock Coffee Escapes the Ordinary.
We tied together a longstanding trend (Millennials’ love of coffee) and an emerging trend (escape rooms). We leveraged the escape room trend and AR technology to create a “techxperience” called the Great Coffee Break. People scanned the Eight O’Clock logo (from social media, digital ads, email, in-store, on-pack, etc.) and launched a virtual escape room. Set in an animated coffee roastery, consumers learned about the roasting process as they searched for clues to solve the Great Coffee Break escape room.