America loves coffee – and since 1859, we’ve loved Eight O’Clock coffee. But new trends and technologies meant this grocery store favorite needed to find a new way to be discovered by a new generation of coffee drinkers.

We tied together a longstanding trend (Millennials’ love of coffee) and an emerging trend (escape rooms). We leveraged the escape room trend and AR technology to create a “techxperience” called the Great Coffee Break. People scanned the Eight O’Clock logo (from social media, digital ads, email, in-store, on-pack, etc.) and launched a virtual escape room. Set in an animated coffee roastery, consumers learned about the roasting process as they searched for clues to solve the Great Coffee Break escape room.

We liked these results a latté:

• Hundreds of millions of impressions

• Average engagement lasted an hour!

• Email address acquisition that fueled e-com