FELICIAN MAKES IT POSSIBLE

Felician University is a small, private liberal arts college with a strong belief in making college possible for everyone. A new program called The Felician Pledge, making full-tuition scholarships available to households making less than $65,000 per year, was the perfect way to make that belief a reality.

THE INSIGHT

For many families making under $65,000, paying for a small, private university can seem impossible. In fact, many parents in that position haven’t gone to college themselves, and neither have their own parents. We would need a way to reach and connect with both parents and prospective students alike, to share the news about the Felician Pledge.

S3UCCESS:

By crafting our message for students (and delivering it on Snapchat and TikTok) and creating a complimentary message to parents (via Instagram, Facebook and YouTube), The S3 Agency was able to garner over 7 million impressions and bring over 18,000 prospective students to a specially created landing page at a CPM that beat our KPI by 48%.