Felician University is a small, private liberal arts college with a strong belief in making college possible for everyone. A new program called The Felician Pledge, making full-tuition scholarships available to households making less than $65,000 per year, was the perfect way to make that belief a reality.


For many families making under $65,000, paying for a small, private university can seem impossible. In fact, many parents in that position haven’t gone to college themselves, and neither have their own parents. We would need a way to reach and connect with both parents and prospective students alike, to share the news about the Felician Pledge.


By crafting our message for students (and delivering it on Snapchat and TikTok) and creating a complimentary message to parents (via Instagram, Facebook and YouTube), The S3 Agency was able to garner over 7 million impressions and bring over 18,000 prospective students to a specially created landing page at a CPM that beat our KPI by 48%.