RAO's » The S3 Agency

SUCCESS 101

Rao’s Homemade needs no help creating award-winning sauces, pastas, and soups. But for the perfect online engagement recipe, Rao’s partnered with The S3 Agency. We’ve helped add depth and flavor to their customer journey, with an eye towards boosting engagement and sales through CRM enhancements and website upgrades.

THE INSIGHT:

Raos.com needed an increase in meaningful SEO-friendly content. S3 started by creating Sauce 101 – a page designed to share Rao’s incomparable depth of sauce genius. Behind the scenes, we built a robust WordPress website that allowed visitors to browse their own way, with direct integrations to product locators, review syndication and third-party retail services. All site copy and metadata were overhauled for maximum SEO impact, and an integrated CRM campaign worked hard to bring more shoppers.

THE RESULTS:

The Sauce 101 page enjoys user engagement 20% higher than the site average, while S3-crafted emails delivered an average open rate of 50.8% (that’s not a typo), more than double the accepted target rate. It’s all part of the reason Raos.com annual sales have grown 176% since S3 began working with them in 2020.