ROBB REPORT ELEVATES FOMO

Robb Report, the arbiter of elite lifestyles, was engaged to produce one of the most exclusive events ever: the launch of a luxury island that would open the Red Sea to the global yachting community. This media powerhouse needed to create fomo among the world’s most influential individuals.

THE INSIGHT

The V.V.I.P. set is constantly invited to elaborate events. To dial up the allure and attendance, we had to focus on the historic nature of this uber-exclusive moment. (After all, the opportunity to be the first to open up a new area of the world is quite rare indeed!) This messaging was woven into every touchpoint, from personalized invites and password-protected websites to email journeys, yacht communications, the event app, and so much more.

S3UCCESS

Fomo goals achieved! The combination of the agency’s compelling creative communications the client’s bespoke outreach – not to mention Robb Report’s curation of a truly next-level event – led to maximum capacity attendance of the hardest-to-reach audience.

To provide the refined marketing expertise and deep level of support that was needed for this historic launch, S3 immediately made themselves part of our team – and continued at that level all the way through event completion. With so many moving parts for an event of this magnitude, that level of same-side interaction was critical to ensuring our success.

Cristina Cheever, SVP RR1 & Live Media – Robb Report